The story of a serial entrepreneur, Adam Goldenberg is one that is inspiring and encouraging. Goldenberg founded his first company while still a teenager and later sold the venture, Gamers Alliance to Intermix Media. Adam joined Intermix Media where he became a COO and met his current business partner Don Ressler. Together with Don, they started Intelligent Beauty in 2006, an e-commerce brand incubator platform. Under the leadership of the two businessmen, the company launched DERMSTORE a cosmetics and skincare online marketplace. They also ventured into a health brand, SENSA which is a weight loss system.
The duo founded JustFab, a fashion subscription in 2010. The online fashion retailer, distributor and manufacturer of own brands has since changed its name to TechStyle Fashion Group. The name change is a reflection of what the company has been able to achieve in the years it has been in existence. The company with its headquarters in El Segundo California has deep roots in technology and digital e-commerce. Adam created JustFab by incorporating style designers and consultants to personalize the online fashion platform and make it fun and engaging.
Techstyle has over 4 Million VIP members and is expected to have $650M in revenue this year. The company’s popular brands include Fabletics, FabKids, Shoe Dazzle, JustFab and FL2. Adam who is the co-CEO of the company is committed to delivering quality fashion at a value that is unbeatable by rivals. He seeks to reimage the fashion business through data, vertical reintegration and personalization. The company has become the largest and most successful business in the industry and is available in Netherlands, Spain, Canada, Sweden, USA, UK, Denmark, France and Germany.
Adam, Don and Kate Hudson cofounded a successful activewear brand that has become popular with people of all sizes. Kate is proud of the comfortable athleisure wear that also caters for women who are plus size. Though it has acquired a large digital audience, Fabletics has started to expand into offline retail stores across the country. Adam Goldenberg is optimistic that the brick and mortar stores will increase significantly in the next few years. The trendy clothing line also has a men’s line, with a mission to inspire people of both genders to be fit and active. The brand celebrated its third birthday in October this year. During the month, it partnered with Fashion Targets Breast Cancer (FTBC) to raise breast cancer awareness and raise funds to support affected women.
Read More On: Fabletics.com