Lori has often wondered whether there are lessons corporates on huffingtonpost.com can take from the youthful singers and movie stars. Amy Wine House, Adele and Britney Spears are examples of music idols who may embarrass themselves, but come out stronger and better. Corporates can learn, according to Lori, from the ups and downs of these Holly Wood celebrities. Some of the lessons they can learn include:
Adopt a Project
Lori Senecal says that corporates should adopt causes as is seen by the youthful celebrities in Hollywood. Most of these, seemly clueless, celebrities are involved in one thing or the other to help make the world a better place. Corporates should borrow a leaf and take up causes like wildlife conservation, education, environmental conservation and humanitarian work in developing countries.
Customers like to see a great comeback. If you can refurbish and revitalize your product on AdAge, chances are very high that more clients will come to you. When Martha Steward was arrested for tax evasion, she came back to the public as a celebrity. Consider Al Gore who lost to George Bush only to come back as a Nobel Prize winner for his environmental conservation efforts.
Partnerships for Greater Good
Lori Senecal shows how success emanates from two brands working together. For instance, Nike and Apple formed Nike plus. Together these two brands grew their bottom line by virtue of their cooperation. Today, Kohl is in partnership with Vera Wang the same way Stella McCartney is in league with Adidas.
Controversy not So Bad
Lori shows that in some instances, parody is not necessarily an indicator of doom. As the public ridicule of stars like Britney Spears, Justin Bieber and Paris Washington shows on PRNewsWire, the spatter is a stepping stone to greatness and more celebrity.
Lori was named, in 2014, by Advertising Age as one of the women to watch. The year before, 2013,she had won the AWNY Game Changer Award at http://www.adweek.com/agencyspy/mdc-partners-hires-presidentceo-senecals-husband-as-global-president-of-brands/90518. She was awarded for her leadership and innovative prowess. Her respectability has earned her a sit at the judges table in the prestigious Isaac Awards. She is a respected member in the Ad Council Board of Directors.