The dating app world is a dangerous one for women with many stories of sexual harassment circling the most popular apps. Whitney Wolfe Herd had a vision to change this for herself when she decided to create Bumble. Intended as a dating app giving women the power to make the first move, it immediately took off and led to what we now have today. Bumble is the most popular dating app on the market and it has only been around for a few years. Whitney Wolfe Herd understood what she was doing when she decided to go into business for herself.
The success of Bumble is more than a simple business venture. Wolfe specifically designed this app as a source of female empowerment. Women are the ones to make the first moves in all situations which gives a completely different dynamic than what you would expect from dating apps. It results in far less sexual harassment than dating apps are known to have. Wolfe’s success in the online dating world has given her a desire to move well beyond this world and into other venues. It’s creating a sort of Bumble where people can expect to do just about anything with their app.
Bumble BFF represents an entirely new direction for Bumble in which users can use the app to find new friends in a similar manner to how they might find a date. You can swipe left or you can swipe right if you like someone’s profile. The system is familiar yet highly effective even for those who would normally not use social media apps. Whitney Wolfe Herd wants to bring all of Bumble into one giant framework in which she can oversee the growth. Her ultimate ambitions will begin and end with the success of Bumble and it’s ability to conquer the app market.
Beyond the ability to connect us to new dates and friends Bumble is becoming a platform for those who want to do business as well. It’s changing the way we meet business partners and conduct ourselves. Whitney Wolfe Herd understands how life changes as we get older and advance in our career, but she clearly wants to make sure people have apps that change with them. Women entrepreneurs are making huge changes in the tech industry, but this stands out as being one of the most notable. None have come as far as she has in such a short time.