How EOS Lip Balm Beat Chapstick Due to the Composition of Natural Ingredients

Introduction

For many years, there was only one prominent type of lip balm, and that was the Chapstick brand. Getting this brand of lip balm was an uphill task because most of it was purchased in chemists. Shopping for lip balm meant walking along the aisle of the stores while looking for small cylindrical tubes of Chapstick. Additionally, the brand had only two flavors. This left the wild and daring people in a pensive situation because the best bold flavor Chapstick offered was the cherry mint. However, this took a different turn eight years ago when a new brand of lip balm called the EOS lip balm from Upstart was introduced to the oral care market.

Marketing EOS

Immediately the brand landed on the shelves of stores like Target, Walmart, Costco and Walgreens, celebrities like Kim Kardashian and Miley Cyrus could not control the desire to be seen applying EOS lip balm. That is how EOS lip balm stole the show in the oral care industry with the name EOS making headlines in beauty magazines as well as fashion magazines. Although the founders of the company have continually withheld information concerning the profits generated by EOS, it is estimated to be $250 million.

 Growth

Since the establishment of Upstart, it is reported that EOS lip balm (https://evolutionofsmooth.ca/) it is said that EOS lip balm has significantly contributed to the growth of the company with the brand selling more than one million pieces in a week. According to sales reports by the management, EOS lip balm should be selling approximately $2 billion pieces per year in 2020. This is because of the increasing demand for products made with natural ingredients just like the specialties of EOS. Throughout the market penetration skills, EOS lip balm focuses on creating an emotional connection with the user. Also, the brand roots from natural, organic ingredients. This massively contributes to the high sales.