To understand how coveted that top spot is in the online apparel market, you need to know this is probably the most competitive of all niches. With thousands of clothing retailers all fighting for the same customer, Amazon is grabbing 20 percent of all the sales in this space. As impressive as that sounds, Kate Hudson’s Fabletics is making waves of their own as they are bringing in well over $250 million in sales of women’s apparel in only three years. It appears there actually is a serious threat to the top spot in the online clothing market.
Hudson talks all about her athleisure brand and its success by explaining it all comes down to just a couple things. On the one hand you have a unique membership platform, then on the other you have a sales process known as reverse showrooming. These are not new sales practices, yet they work rather well with Fabletics. So we take a look at the Fabletics store in the mall and we see something very strange happening. There is no pressure from associates, and women are more relaxed and enjoying all the perks of being Fabletics members. These women are enhancing their benefits by taking a lifestyle quiz, window-shopping, ad trying on everything they can inside the stores.
There is a very good reason why these shoppers are trying on all the clothing in the mall. Each item that fits is then uploaded to the online store where the inventory is much bigger. When you visit the e-commerce site, now you can base your purchase on a size you know fits you perfectly, so you wind up buying more and more pieces. The convenience of knowing the size of a brand in advance eliminates doubt, and you can buy on impulse as long as you like.
In contrast, look at how this exact same sale takes place at Amazon. The customer finds a pair of yoga pants they love, they assume the size should fit, they pay for shipping, and they are too tight when they arrive. The piece is shipped back, the new size is shipped, and weeks have passed before the right piece finally can be worn to the gym. The thrill of being the first in your gym with those new arrivals is lost on the fact it took a month just to get the correct sizing.
Kate Hudson’s Fabletics customers get more in the way of benefits. Online orders are shipped for free, there is deep-discounts on apparel, and you even get your very own shopping assistant. Your assistant uses the lifestyle quiz answers to help them select a new item each month and places it in your shopping cart to consider the next time you visit the e-commerce site. Once a month you have an assistant pampering you, giving you more reasons to shop. Amazon and their top spot in the online clothing niche could be in for real trouble if Kate Hudson’s Fabletics has anything to say about it.
We love Lime Crime Velvetines. This is the message that all the beauty bloggers are releasing to their followers online. The fact is that the Velvetines are a very original lipstick that is available in a wide array of bold and dazzling colors that really capture the imagination. Say goodbye to boring beige or browns. Say hello to colors like Salem, Wicked, Fetish, Cashmere, Jinx, Red Velvet, Pink Velvet, Flamingo, Blondie, and many more outrageously gorgeous colors. Doe Deere is the creative force behind all these dazzling colors and the founder of the makeup company.
Well, if you have lips, they deserve the best. The reviews are in and the lipsticks that are produced by Lime Crime are receiving rave reviews. Those that wear the gorgeous colored Velvetine line report that the lipsticks do not smudge. Certainly, this is good news for those that find that their present lipstick must be applied several times a day. In addition, the lipstick has real staying power. Apply the lipstick in the morning and it will last till the wee hours of the night. Others report that they simply love the sweet aroma that reminds them of vanilla. In fact, the pleasant aroma lingers for a very long time. Thus, making your lips kissable sweet.
Lime Crime Velvetines
The lipsticks are magical and they are made with exceptional quality. Of course, it is important to make sure that you purchase the real Velvetines. The real ones are easy to distinguish from the fakes on some other websites. The real Velvetines are bright, bold, and very dazzling. In addition, they are very luxurious. This is something that is difficult for other imitators to copy. Did you know that the Velvetines are the original liquid to matte lipstick? In addition, the lipstick is animal cruelty free and purely vegan.
Fabletics is one of the top most brands in the world of “Athleisure” clothing line and is a subsidiary company of TechStyle Fashion Group. The company is just three years old having started in the year 2013, but in this short period, the company is doing the business of well over $250 million annually. It is a tough feat to achieve considering the apparel market is saturated with many online retail companies including Amazon which has over 20 percent market share. Fabletics is owned by Katie Hudson, who is a famous Hollywood celebrity and fitness role model for millions of her fan not only in the United States, but across the globe. Thanks to the famous product line and a unique designer collection Fabletics offer, the company has been giving tough run for money to its competitor, including Amazon.
One of the primary reasons why Fabletics has been able to gather the momentum it enjoys today is because of the mass appeal of its products and the personalized services its VIP members get. The membership fees are kept nominal so that the people don’t feel a pinch in their pocket. The members get an e-mail with new designs and collections the first week of each month. The members can choose to go ahead and buy what they see in the mail or can decide to skip. If the customers opt to skip, they aren’t charged anything on their credit card. It is a very convenient way of shopping for the members who regularly like to update their wardrobe without actually having to go through the hassle of selecting and buying from various brands and stores, online and offline.
The reverse showroom model that the Fabletics follow is a time-tested formula that has worked for many other brands, such as Apple and Warby Parker. In this model, the business already builds a subscriber base and once it has a target audience ready to absorb what the company offers it further penetrates the market by opening physical outlets. It ensures that the firm can establish itself in the field as a front runner and gives the competition a tough time. The company has millions of VIP members already, and it continues to add new members in hundreds and thousands each day.
I have personally been the VIP member of Fabletics for a few months now and can say that it offers some of the best fitness apparels at a very low cost. The convenience of shopping for the VIP members is tremendously helpful and makes it a very easy option to add to the existing wardrobe. The company has over 1,000 customer service executives ensuring customers get high-quality customer services at all times. There are more than 400 backend employees who work in different departments of the company, including designing, administration, management, and more. As per reports, Fabletics has many other plans in the pipeline to provide better and innovative products and services to the customers, and it certainly has gotten me excited.