The Importance of Speed and Innovation According to Fabletics

Some of the more important aspects in business according to Fabletics parent company TechStyle are that of speed and innovation. This is especially important when it comes to marketing. One of the common traits of digital companies is that they have more of a desire to do their own marketing. This is a lot different than the older companies that have started offline such as Procter and Gamble. The ad agency deal is one of the old ways of doing business. Many of the newer online businesses are actually not all that eager to bring their business to an ad agency for many reasons.


This type of development is bring a lot of concern to the advertisers because they are used to getting all of the business. Fabletics has named some of the areas where advertising agencies have fallen short. One of the shortcomings of ad agencies is that they are focused on convincing customers that they want a certain product. While dictating the desires of the consumer has worked well enough for a while, the internet and birth of tons of new businesses have brought forth a different mindset and approach to advertising and marketing. For one thing, advancements in technology and changes to economic conditions have caused more online businesses to be started.


The main reason behind the choice to market without the agency is how businesses can interact with the customer. Fabletics calls it leveraging the power of the crowd. This is where people can take the time to not only build their online presence but also keep in contact with their customers as they continue to build their brands. They must also be available to keep the communications open with their consumers so that they will be able to answer any questions or solve any problems that come up with the products.


Fabletics is definitely showing tons of innovation beyond the clothes that they offer. Kate Hudson and the other founders have thought about every aspect of their marketing and has decided that it is important that the customer is the focus instead of the products. The products are no longer the selling factor. In the old days, the company told the customers what they wanted. This time, it is up to the customer to let the company know about the products they want so that they will be totally satisfied with what is being offered to them.

The Brown Agency is Always Taking Applicants for Bookings

Modeling agencies are everywhere. At any moment during the day, another one can open and begin business. Some agencies, however, are a cut above the rest. Those are the ones that grow careers in modeling and make the industry fabulous. The Brown Agency, out of Austin, Texas is one of those.


Opened back in 2015, during the summer, the Brown Modeling Agency began promoting some of the top Texas models. Considering how they grew as fast as they did, it was little wonder how they ended up becoming so big.



The attitude that the modeling agency has goes a long way. Brown’s Modeling Agency is based on the simple idea that the company is only as good as the people that work for it. Meaning, the company revolves around their models instead of the other way around. Taking pride in what they do is the first step to building an empire in the industry.


For anyone considering a modeling career in the Austin area, this is the place to begin. Brown has some basic questions to consider before a model applies. According to, they are based on identifying the potential model’s ability and interest area.


  1. The model should ask themselves what their body type is. Anyone can be a model if they are in fit shape. Even plus size models exist.
  2. Does the body type match the category of modeling that is desired? If not, then make the change to the correct category.
  3. Can you sparkle? This is an odd question for some. It’s important though. Some people can make their face glow when they smile. If the model is considering being a model that includes the face, then this part is essential. While high fashion models don’t really smile, most models will need to have that ability to sparkle.


Model Categories:


– High Fashion

– Print Modeling

– Commercial Modeling

– Plus Size


While those are the current categories that the Brown Modeling Agency is hiring for, there are always other categories that change over time. All applicants must go through a process to help them discover if they are a match for the agency. If they are, then the process goes to the next level of the applicant process. While it can be tedious to go through all of the steps, it really is best for the correct selection of people for the agency.


The Brown Modeling Agency is located at 100 Congress Ave #2000 in Austin, TX 78701. Their phone number is 512-370-4959. Applicants can email the agency at [email protected] for the Austin, Texas location. All applicants are considered regardless of their race, color or age. The agency serves many functions within media, and can often find a booking for a model.

How Consumer Reviews have Influenced the Growth of Fabletics

The purchases that are made by consumers are greatly affected by the power of the crowd. In the current market, most people look at the crowd-sourced reviews to know the products that they purchase. Customers trust the reviews that they read just like personal recommendations that they get from people that they know. Informed brands are currently capitalizing on the new consumer behavior and have based their marketing strategies on reviews. Fabletics is one of the firms that utilize this tactic. The company was established in 2013, and it has had a 200 percent growth. It has over one million subscribers, and its annual revenue is about $235 million. Techstyle Fashion Group’s corporate marketing officer, Shawn Gold, believes that the success of the company can be attributed to its user reviews.


Fabletics has managed to leverage the importance of having excellent reviews to facilitate its growth. It understands that consumer reviews have a direct impact on customer acquisition, clients’ retention, and loyalty. Most people currently leave digital lives, and therefore, online reviews significantly influence an individual’s decision. Customers research about a business before they decide to buy its products. According to a study that was conducted by BrightLocal, 84 percent of consumers trust online reviews just like personal recommendations that they get from friends and relatives. People do not trust the traditional advertising and marketing, and they instead believe in the feedback and opinion of the crowd.


According to a research firm that is known as L2, 76 percent of leading consumer brands feature customer reviews on their websites to improve purchases. Sites that have user reviews have experienced rapid growth in their businesses. Vibes recently conducted a holiday shopping study that showed only 33 percent of store mobile searches were done to compare the price of products. About 65 percent of the searches were to view consumer reviews and various information about a product. Clients also value reviews about the pricing of a product.


Businesses that have genuine reviews are likely to grow their bottom lines. They have high chances of enhancing search rankings, attracting more clients, and therefore, generating more income. Companies that have strategies that involve reviews are likely to have strong customer loyalty, and the many return customers. Positive reviews enable a brand to appear in the top search results on Google. Review websites such as Trustpilot have partnered with Google to assist businesses in bettering their Google Seller Ratings. Research indicates that online advertisements that have Google Seller Ratings get 17 percent higher CTR compared to similar ones that are not rated.


A survey that was done by BrightLocal showed that 74 percent of consumers would proceed to purchase a product after viewing positive reviews about it. According to Fabletics and TechStyle, crowdsourcing has significantly influenced the growth of their brands since it facilitates transparency. The companies are determined to offer products that match the needs of clients by using empathy and data that they receive. All the steps that Fabletics takes are influenced by the opinions of the customers.

Kate Hudson’s Fabletics Battling Amazon for Top Spot

To understand how coveted that top spot is in the online apparel market, you need to know this is probably the most competitive of all niches. With thousands of clothing retailers all fighting for the same customer, Amazon is grabbing 20 percent of all the sales in this space. As impressive as that sounds, Kate Hudson’s Fabletics is making waves of their own as they are bringing in well over $250 million in sales of women’s apparel in only three years. It appears there actually is a serious threat to the top spot in the online clothing market.


Hudson talks all about her athleisure brand and its success by explaining it all comes down to just a couple things. On the one hand you have a unique membership platform, then on the other you have a sales process known as reverse showrooming. These are not new sales practices, yet they work rather well with Fabletics. So we take a look at the Fabletics store in the mall and we see something very strange happening. There is no pressure from associates, and women are more relaxed and enjoying all the perks of being Fabletics members. These women are enhancing their benefits by taking a lifestyle quiz, window-shopping, ad trying on everything they can inside the stores.


There is a very good reason why these shoppers are trying on all the clothing in the mall. Each item that fits is then uploaded to the online store where the inventory is much bigger. When you visit the e-commerce site, now you can base your purchase on a size you know fits you perfectly, so you wind up buying more and more pieces. The convenience of knowing the size of a brand in advance eliminates doubt, and you can buy on impulse as long as you like.


In contrast, look at how this exact same sale takes place at Amazon. The customer finds a pair of yoga pants they love, they assume the size should fit, they pay for shipping, and they are too tight when they arrive. The piece is shipped back, the new size is shipped, and weeks have passed before the right piece finally can be worn to the gym. The thrill of being the first in your gym with those new arrivals is lost on the fact it took a month just to get the correct sizing.


Kate Hudson’s Fabletics customers get more in the way of benefits. Online orders are shipped for free, there is deep-discounts on apparel, and you even get your very own shopping assistant. Your assistant uses the lifestyle quiz answers to help them select a new item each month and places it in your shopping cart to consider the next time you visit the e-commerce site. Once a month you have an assistant pampering you, giving you more reasons to shop. Amazon and their top spot in the online clothing niche could be in for real trouble if Kate Hudson’s Fabletics has anything to say about it.

We Love Lime Crime Velvetines

We love Lime Crime Velvetines. This is the message that all the beauty bloggers are releasing to their followers online. The fact is that the Velvetines are a very original lipstick that is available in a wide array of bold and dazzling colors that really capture the imagination. Say goodbye to boring beige or browns. Say hello to colors like Salem, Wicked, Fetish, Cashmere, Jinx, Red Velvet, Pink Velvet, Flamingo, Blondie, and many more outrageously gorgeous colors. Doe Deere is the creative force behind all these dazzling colors and the founder of the makeup company.


Got Lips?

Well, if you have lips, they deserve the best. The reviews are in and the lipsticks that are produced by Lime Crime are receiving rave reviews. Those that wear the gorgeous colored Velvetine line report that the lipsticks do not smudge. Certainly, this is good news for those that find that their present lipstick must be applied several times a day. In addition, the lipstick has real staying power. Apply the lipstick in the morning and it will last till the wee hours of the night. Others report that they simply love the sweet aroma that reminds them of vanilla. In fact, the pleasant aroma lingers for a very long time. Thus, making your lips kissable sweet.


Lime Crime Velvetines

The lipsticks are magical and they are made with exceptional quality. Of course, it is important to make sure that you purchase the real Velvetines. The real ones are easy to distinguish from the fakes on some other websites. The real Velvetines are bright, bold, and very dazzling. In addition, they are very luxurious. This is something that is difficult for other imitators to copy. Did you know that the Velvetines are the original liquid to matte lipstick? In addition, the lipstick is animal cruelty free and purely vegan.

Fabletics –Giving Tough Competition to Retail Giants Such as Amazon in Fitness Apparel Niche

Fabletics is one of the top most brands in the world of “Athleisure” clothing line and is a subsidiary company of TechStyle Fashion Group. The company is just three years old having started in the year 2013, but in this short period, the company is doing the business of well over $250 million annually. It is a tough feat to achieve considering the apparel market is saturated with many online retail companies including Amazon which has over 20 percent market share. Fabletics is owned by Katie Hudson, who is a famous Hollywood celebrity and fitness role model for millions of her fan not only in the United States, but across the globe. Thanks to the famous product line and a unique designer collection Fabletics offer, the company has been giving tough run for money to its competitor, including Amazon.


One of the primary reasons why Fabletics has been able to gather the momentum it enjoys today is because of the mass appeal of its products and the personalized services its VIP members get. The membership fees are kept nominal so that the people don’t feel a pinch in their pocket. The members get an e-mail with new designs and collections the first week of each month. The members can choose to go ahead and buy what they see in the mail or can decide to skip. If the customers opt to skip, they aren’t charged anything on their credit card. It is a very convenient way of shopping for the members who regularly like to update their wardrobe without actually having to go through the hassle of selecting and buying from various brands and stores, online and offline.


The reverse showroom model that the Fabletics follow is a time-tested formula that has worked for many other brands, such as Apple and Warby Parker. In this model, the business already builds a subscriber base and once it has a target audience ready to absorb what the company offers it further penetrates the market by opening physical outlets. It ensures that the firm can establish itself in the field as a front runner and gives the competition a tough time. The company has millions of VIP members already, and it continues to add new members in hundreds and thousands each day.


I have personally been the VIP member of Fabletics for a few months now and can say that it offers some of the best fitness apparels at a very low cost. The convenience of shopping for the VIP members is tremendously helpful and makes it a very easy option to add to the existing wardrobe. The company has over 1,000 customer service executives ensuring customers get high-quality customer services at all times. There are more than 400 backend employees who work in different departments of the company, including designing, administration, management, and more. As per reports, Fabletics has many other plans in the pipeline to provide better and innovative products and services to the customers, and it certainly has gotten me excited.