Kate Hudson’s Fabletics Battling Amazon for Top Spot

To understand how coveted that top spot is in the online apparel market, you need to know this is probably the most competitive of all niches. With thousands of clothing retailers all fighting for the same customer, Amazon is grabbing 20 percent of all the sales in this space. As impressive as that sounds, Kate Hudson’s Fabletics is making waves of their own as they are bringing in well over $250 million in sales of women’s apparel in only three years. It appears there actually is a serious threat to the top spot in the online clothing market.


Hudson talks all about her athleisure brand and its success by explaining it all comes down to just a couple things. On the one hand you have a unique membership platform, then on the other you have a sales process known as reverse showrooming. These are not new sales practices, yet they work rather well with Fabletics. So we take a look at the Fabletics store in the mall and we see something very strange happening. There is no pressure from associates, and women are more relaxed and enjoying all the perks of being Fabletics members. These women are enhancing their benefits by taking a lifestyle quiz, window-shopping, ad trying on everything they can inside the stores.


There is a very good reason why these shoppers are trying on all the clothing in the mall. Each item that fits is then uploaded to the online store where the inventory is much bigger. When you visit the e-commerce site, now you can base your purchase on a size you know fits you perfectly, so you wind up buying more and more pieces. The convenience of knowing the size of a brand in advance eliminates doubt, and you can buy on impulse as long as you like.


In contrast, look at how this exact same sale takes place at Amazon. The customer finds a pair of yoga pants they love, they assume the size should fit, they pay for shipping, and they are too tight when they arrive. The piece is shipped back, the new size is shipped, and weeks have passed before the right piece finally can be worn to the gym. The thrill of being the first in your gym with those new arrivals is lost on the fact it took a month just to get the correct sizing.


Kate Hudson’s Fabletics customers get more in the way of benefits. Online orders are shipped for free, there is deep-discounts on apparel, and you even get your very own shopping assistant. Your assistant uses the lifestyle quiz answers to help them select a new item each month and places it in your shopping cart to consider the next time you visit the e-commerce site. Once a month you have an assistant pampering you, giving you more reasons to shop. Amazon and their top spot in the online clothing niche could be in for real trouble if Kate Hudson’s Fabletics has anything to say about it.

Escape Dry Lips With EOS Coconut Milk

Want visibly soft, kissable lips? The natural choice is EOS lip balms infused with shea butter, jojoba oil, and vitamin E. These spheres of nourishing, hydrating lip balm get you noticed. New to EOS? It’s the revolutionary lip balm that has redefined the industry with its evolution of smooth.

EOS lip balm is an affordable indulgence that has become a staple of women’s skin care regime. Since its inception in 2009, EOS has become a global phenomenon.  So visit now their website at evolutionofsmooth.com.   These delicious lip balms in their spherical, twist-off tops have pampered women to the tune of one million units sold daily. What’s the appeal? It’s all in the evolution of smooth lip balm recipe of all natural ingredients. These luxurious lip balms deliver the hydration women desire with a rainbow of flavors to choose from.

Additional article to read here.

One of the newest flavors of EOS, Coconut Milk, delivers the mild lingering scent of an exotic trip to the islands. With a hint of coconut fragrance, this newest EOS lip balm concoction delivers aromatherapy while hydrating lips to a visibly smooth finish. The EOS Coconut Milk flavor is reminiscent of a pina colada.  Useful link on douglas.de

Made with coconut oil, the Coconut Milk formula delivers the high standards of hydration and moisturization the loyal customers expect from EOS. The petrolatum-free, paraben-free

gluten-free and phthalate-free formula glides on smooth and clear for long lasting moisture and more beautiful lips.   Follow EOS on facebook.com.

To learn more about EOS visit https://www.evolutionofsmooth.de/