Beneful dog food company has a long history of cute commercials that bring a smile to everyone’s face. In their latest ads they approach the subject of dog food through the dogs eyes. In the Beneful Grain Free commercial, the dog is eating and describing the flavors of chicken, pumpkin, and blueberry while saying how much he enjoys it and how he enjoys his human’s smile while eating.
This theme continues into a commercial for Beneful’s “Bite and Breaks” beef dog treats in which the dog is sitting next to his owner and he explains that the cuter you act, the more treats the human will break off and give you. Marketing the products from dog’s perspective is an ingenious way of keeping the product sharp in the consumers mind. Stay tuned for Beneful’s next commercials, which will be dog pleasers for sure and more