Sweetgreen has been in the headlines due to their impact in the food industry. Currently, Sweetgreen has stores in over 20 locations. Now with advancement in technology, Sweetgreen is expected to boost their sales by bettering their foods. The company’s co-CEO, Mr. Nathaniel RU stated that their objective is to create a brand that stands out from the rest. One that is rooted in providing more people with better food.
The company is rooted in technology. Most of its transactions have been done through their website or mobile application. Mr. RU has stated that the company has always had technology in its DNA. The company’s management is rethinking of changing its strategies. The management has seen it necessary to close all its corporate offices to ensure everyone works in the restaurants. Currently, the company is running without the main headquarters with the aim of growing the company nationally.
Georgetown, before Sweetgreen came to be lacked healthy eating options. The company saw this gap and decided to exploit it hence the formation of Sweetgreen.
Nathaniel Ru is one of the co-founders and co-CEO of Sweetgreen restaurants. He is also currently the Principal to SWTLF Ventures. Mr. RU graduated with a BS in Finance in 2007, from McDonough School of Business in Georgetown. Sweetgreen was later founded with the help of his two other co-founders. The main aim of the business was to have a fast casual seasonal kitchen.
The company objective is to provide meals that fit your taste, value, budget, and imagination. Due to this belief, the company has tirelessly aimed at providing Eco-friendly, healthy, and delicious meals to their customers. Nathaniel RU, through the partnership of his co-founders, launched Sweetlife, a music and food festival that has grown in popularity with an estimated attendance of over 20,000 people.
Sweetlife brings together high profile artists and chefs who provide the audience with an experience of their lifetime through entertainment and sweet, healthy foods. Sweetlife’s objective is to make the society embrace a healthy life. Sweetgreen as a brand has acquired numerous accolades. Some of the press accolades include Food & Wine Forbes, Bloomberg, CBS and CNBC, and Washington Post.
Anyone willing to venture into the food industry should care about their customer’s need. Sweetgreen saw a problem in the community and sort ways to eliminate the problem by providing healthy meals. The business is estimated to grow tremendously in the coming years.